Building a Network and Getting Creative w/Brand Developer & Creative Engineer, Severino Alvarez



In this week’s episode, we have the pleasure to introduce you to Severino Alvarez. Creative Engineer, Brand Developer, Stylist, and collaborator for several major fashion brands. Severino started with a passion for baseball, which developed into a passion for being a creative and a style professional. 


In addition to talking about his journey into the fashion industry, Severino also talks about the value of developing a strong network, having “Kayne Moments” and also the importance of not focusing on what others think, but rather focusing on passion & direction. 


We also attempt to navigate a White Tiger Podcast first, when Asante’s building management starts testing his building fire alarms during the podcast, which definitely added an unexpected twist to this interview.


Severino also talks about his recent work doing creative direction for “Jarritos” soft drinks and how he created opportunities that led to events including Miami’s Art Basel and Kanye’s Sunday Service during Super Bowl Week in Miami. 


We also talk about working in the fashion industry and why who you are and what you do are two totally separate things and why this time during quarantine is a great time to self-build and to invest in yourself. 


This and much, much more here on this week’s episode of The White Tiger Podcast.

You can follow Severino @severinotruely on Instagram and you can catch him at projectblitz.com and @projectblitz on social. 



Full Podcast Transcript is Below:


What's up guys. Welcome back to we brand spanking new episode here at the white tiger podcast. I am Craig and I'm your cohost, and I'm excited to have you here. And I'm also excited to introduce you to this week's guest. So this week we have Severino Alvarez. Now Severino is not just doing some amazing things in the fashion industry, but he's also working as a creative director.


Brand developer. And he's also collaborating with some major fashion brands and really is just a creative at heart. And it was just amazing to actually sit down and talk with him and pick his brain about his creative process and what he's doing in the fashion industry. Well, guys, if you're into anything fashion related, if you're into sneakers street wear, this is going to be an episode that you're definitely going to want to listen to.


And if you're not, you're still going to want to listen to this episode because it's really great information that will hopefully inspire you to get creative, especially now when we may have some extra time on our hands. So. Guys, thank you so much for being here. And I hope you enjoy this episode that we had with Severino Alvarez.


so thank you so much. I feel like this has been like a long time in the making, trying to connect and make this happen. Yeah, man. I mean, I'm glad it finally has happened. Yeah, same here. Same here as well. Yeah, let's do it right. Silver lining in everything. It just depends how you look at it. So for sure, especially if we know everyone's home.


Yeah. There's no hiding out. We could track you down now. Can we in one spot I gave you my address. It's still be hard to track me down. Oh, I'm sure. Cause I know you're out there in the middle of nowhere. Right? How does this affect what you're doing? Because you've kind of already been isolated. I mean, it doesn't affect the, I'll say it has affected the standard of the qual literally quality of life.


But I mean, We're still going out. We're just not obviously mingling with anybody. I mean, seriously for the last, what? 20 days now I have been inside, we've gone outside and gone on walks, but we have no contact with anybody other than my wife's parents who basically live right next door to us. So I am an Iowa, as far as business goes.


I mean, obviously it's affected a lot with. You know, I haven't, I haven't been traveling a lot of the projects I've been working on are either postponed or have been totally kind of shut down, um, for the time being. So, yeah, I mean, but as far as me, you know, being an Iowa, I mean, it'd be like if I was in New York, heck yeah.


It would be affecting everything business. And like, man, I can't even go get groceries, but yeah, I can go get groceries. I'm still cautious. I mean, I think in the town of 5,000 people, there are two cases of it here, but still, I mean, if I'm going shopping at the grocery store, I'm still wearing black gloves right now.


I mean, some people think that's crazy. I just, this thing is this thing, you know, I'd rather be cautious and it'd be nothing, then not be cautious, then it'd be something. So, yeah, for sure.

Yep. Two boys, man. It's been awesome. I'm the oldest is almost three. He'll be three in may. His name's shepherd and the, uh, youngest is almost two and his name is Arnie party's army, but you don't have to worry about homeschooling right now. No, not at all. Thank God. We do have a lady who kind of nannies for us.


Um, which obviously right now we don't have her coming over here, but, uh, she's uh, a retired school teacher. So just her being around the boys and bring it all over. I guess, teaching supplies, uh, has already been like a good way to start. Doing that. I mean, we're not going to homeschool, but we're trying to get them active and learning at an early age.


So it's been cool. You know, Sylvia wanted to get started by kind of just finding out about you and your roots and kind of where this whole journey started for you. Yeah. So I was born and raised most of, uh, most of my days and Greenville, South Carolina. Um, my father was a baseball player, so. I spent a lot of time in Atlanta, Georgia, as well as San Francisco.

Uh, what I was my kind of three, four, five years old, we moved back down to the South. But, um, yeah, so I mean, a lot of travel as an early kid, a lot of, I guess, passion for sports, which took me through college, uh, but always enjoyed style and creativity. I grew up playing baseball my whole life, even though style and all this stuff was really cool to me.


It was a, it was kind of secondary, you know, I mean, it's cool to walk out with a fresh pair of kicks and, and, and, you know, a whole new fit and stuff, but it's a whole different level when you become involved in the industry on like a very. High level of aesthetic and Pantone and, and, you know, like mixing what the psychology of how things flow and look on people too, you know, yada yada yada, I would have, I never knew that when I was playing baseball, like I said, like, it was just.


You know, look fresh. And I was still the guy, you know, everybody was like Hollywood, you know, I had the fresh, the fresh pleats and the fresh batting gloves and like always the fresh pro preferred Rawlings. Like it was all there. But again, I had a lot to learn when I made that shift, which was about again, growing up.


Always conscious of style, but really making that really big shift when I was about 24 years old, 23 years old, uh, into like, okay, I'm not playing baseball anymore. I thought I was going to play, you know, you know, at a higher level, it didn't ended up happening. What am I going to do now? So the styling is what it started with.


A lot of my friends who were athletes are like, yo, keep me fresh. You know, yo like, let me get those shoes. So not only did that generate a little bit of a revenue stream, but it continued to grow that network. Uh, then I guess somewhat, I got bored with that maybe a little bit. And again, it's not like I won't style somebody or anybody at any given time.


It's just, I found some opportunity and uh, and another Avenue that I'm like, man, I want to go see if I can conquer that. Kind of little lane right there of this industry to where it kind of just snowball effect, a lot of failure, a lot of success to where, you know, now it's kind of like creative engineer means.


I mean, it means a lot of things to me personally. I think if you tried to explain it on like a literal level, I think it would mean different things. But to me it means, uh, Kind of being able to encompass, like not only a creativity and creative direction type mindset, but kind of like an experiential, uh, thing.